• Violet Crush Intense Purple Shampoo
  • English: Back of pack image. Français: Image du dos de l’emballage.
  • English: Before violet crush John Frieda. After violet crush No retouching. Français: Avant Violet Crush John Frieda. Après Violet Crush Photo non retouchée.
  • English: Our most powerful toning for stubborn brassy tones. Use weekly or until desired tone is achieved. Daily purple shampoo subtle toning. Gradually neutralizes brassiness. Perfect for daily maintenance. Français: Notre nuanceur le plus puissant pour les teintes jaunâtres tenaces. Pour un usage hebdomadaire ou jusqu’à l’obtention de la nuance désirée. Shampooing mauve quotidien : pour un nuançage subtil. Neutralise graduellement les teintes jaunâtres. Idéal pour un entretien quotidien.
  • English: Shampoo Intense: Cleanse and tone weekly. Shampoo: Cleanse and neutralize tones daily. Conditioner: Nourish and add moisture Français: Shampooing intense : nettoie et nuance, pour un usage hebdomadaire. Shampooing : nettoie et neutralise les teintes, pour un usage quotidien. Conditioner: nourrit et hydrate
  • English: For cooler, brighter, stronger blonde. Français: Pour des cheveux blonds plus clairs, plus forts et plus éclatants.

Violet Crush

Violet Crush Intense Purple Shampoo

Regular price $15.99
Description Knock out unwanted brassiness in just 1 wash with John Frieda Violet Crush Intense Purple Shampoo. This ultra violet pigmented intensive purple shampoo instantly tones for cooler, brighter blonde between salon visits. Great for natural, highlighted, or colour-treated blonde hair.


  • Gradually neutralizes unwanted yellowness without over toning
  • Restores bright blonde between salon visits
  • Formulated with Crushed Violet Pigments
  • Peroxide-Free
  • Ammonia-Free
  • Phthalates-free
  • Suitable to use daily on natural and colour-treated blonde hair

How To Use


Gently massage into wet hair, lather & rinse well. For more intense results, and to fight stubborn brassiness, leave shampoo on hair 2-3 mins. Use daily until desired colour result is achieved. To maintain those results, alternate with your regular shampoo as needed. For best results, follow with Violet Crush Conditioner. Rinse hands immediately after applying shampoo to hair.

WARNING: For external use only. Do not apply to a sensitive, irritated or damaged scalp. Discontinue use if rash or irritation occurs.
Avoid eye contact. If contact occurs, rinse thoroughly with water. Keep out of reach of children. Avoid contact with fabrics & household surfaces to prevent staining. If contact occurs, clean immediately. Use towel to protect clothing & fabrics from wet hair.




Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Sodium Chloride, Cocamide MEA, Fragrance, Lactic Acid, Dimethyl Isosorbide, Cocamidopropyl Betaine, Malic Acid, Cetyl Alcohol, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, Sodium Xylenesulfonate, Methylchloroisothiazolinone, Methylisothiazolinone, Blue 1, Ext. Violet 2.

Please refer to the ingredients list on the product packaging for the most accurate list of ingredients.

Every ingredient has a purpose, learn more here.

Why you’ll love it


    Knock out unwanted brassiness in blonde hair in just 1 wash


    Great for natural, highlighted, or colour-treated blonde hair, it's specially formulated with crushed violet pigments that neutralize and remove unwanted yellow, brassy hues.


    Great for boosting your blonde between salon visits, this intensive purple shampoo instantly tones for cooler, brighter revitalized blonde hair


    Give your blonde hair everything it demands and nothing it doesn't, this shampoo is free of peroxide, ammonia, and phthalates and is not tested on animals

  • Best Used With Violet Crush Purple Conditioner

    Use with Violet Crush Purple Conditioner for blondes for best results, or try John Frieda Violet Crush Purple Shampoo for daily haircare maintenance

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