From frizzy to smooth, or dark to blonde, we’re experts in demanding hair transformations.

  • frizzy to smooth

    Up with style, down with frizz. John Frieda® Frizz Ease® gives you the control. Award-winning frizz-fighters create a smooth start for any style.

  • dark to blonde

    Let your blonde have more fun! John Frieda® Go Blonder® products work to lighten, nourish and protect. Treat your way to sun-kissed, healthy blonde tones.

  • flat to full

    Volume up! Volumizing essentials designed to lift fine, flat hair. John Frieda® Volume Lift collection is infused with Air-Silk Technology to prep hair for light and full hairstyles. 

  • dull to vibrant

    *When using the John Frieda Go Blonder Shampoo and Conditioner

    Calling all shades and style seekers! Whether you’re looking to tone brassy strands, light and brighten, or instantly add weightless shine, the John Frieda® collection has customizable solutions for all shades and styles. 

  • damaged to polished

    Stop the endless cycle of frizz and damage with John Frieda's Frizz Ease® Miraculous Recovery products. Visibly repairs damage and reduces frizz in one use for shiny, healthy hair.

  • Brassy To Cool

    Transform your blonde from brassy to cool blonde! Lose the brassiness for bright, beautiful blonde. John Frieda's Violet Crush® collection is formulated with violet pigments neutralizes unwanted yellowness to restore bright blonde between salon visits.

  • damaged, dry hair to hydrated

    Transform damaged, dry hair to hydrated, silky soft hair that feels as good as it looks. Infused with nutrient-rich seaweed, Deep Sea Hydration Moisturizing Shampoo,  Conditioner and Masque visibly repairs, strengthens and smooths in just one use.

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