*When using the John Frieda Go Blonder Shampoo and Conditioner
Calling all shades and style seekers! Whether you’re looking to tone brassy strands, light and brighten, or instantly add weightless shine, the John Frieda® collection has customizable solutions for all shades and styles.
Transform your blonde from brassy to cool blonde! Lose the brassiness for bright, beautiful blonde. John Frieda's Violet Crush® collection is formulated with violet pigments neutralizes unwanted yellowness to restore bright blonde between salon visits.
Transform damaged, dry hair to hydrated, silky soft hair that feels as good as it looks. Infused with nutrient-rich seaweed, Deep Sea Hydration Moisturizing Shampoo, Conditioner and Masque visibly repairs, strengthens and smooths in just one use.