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IT'S FOR ME
‘It’s For Me’ is an expression of self-actualization, empowering you to be unapologetically yourself with the hair to match. It’s about inclusivity, positivity, and self-expression.
The John Frieda® collection gives you the expertise and customized products to transform your hair and unlock the beauty of power in each individual.
John Frieda®. It’s For Me.
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MY curls. MY WAY.
Tame your curls, not your style. No two curls are alike, and one day’s bounce can be another day’s frizz. Our Frizz Ease® Dream Curls Collection is ready for all of it, and helps to revive your waves and curls with movement and definition to bring the best out of your hair.
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MY blonde. MY WAY.
For lighter & brighter looking blonde. Our Go Blonder Collection gradually deposits yellow tones and restores damaged hair fibers for hair that is blonder and stronger. To achieve optimal lightening and a truly beautiful blonde, use the entire John Frieda® Go Blonder system of shampoo, conditioner, and spray.
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My Boost. My Way.
The Volume Lift products transform fine, flat hair into salon-caliber, natural-looking volume. The result is long-lasting touchable fullness. The Luxurious Volume® products can be used on other types of hair to boost volume, but have been extensively tested on fine hair to ensure it delivers natural-looking volume.
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OUR SUSTAINABILITY COMMITMENT
We’re mindful of how our products impact the environment. Learn more about the improvements we’re doing to impact positive change.
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