Empowering you with transformational tools to own your unique look, so that you can be unapologetically yourself with the hair to match. John Frieda’s collections give you the expertise and customized products to transform your hair and unlock the beauty of power in each individual. It’s about inclusivity, positivity, and self-expression. By partnering with GLSEN®, we get an opportunity to further highlight our shared value of identity with our audience. THIS IS ABOUT OWNING WHO YOU ARE AND CELEBRATING WHAT MAKES YOU UNIQUE.

A national network of educators, students, and local Chapters whose mission is to create safe and affirming schools for all, regardless.

"It's for me" is about you being the owner of your own look. Whether that means showing off your curls, controlling your frizz, or going two shades blonder. How you do your hair, what it says about you, and how it makes you feel? That should always be up to you.

#FRIEDABEME