Welcome to the Kao Family of Brands
At Kao (pronounced "ka-oh"), we want to realize a Kirei World in which all life lives in harmony
A Heritage of Responsibility
Our Japanese founder, Tomiro Nagase, had the mission to enrich people’s lives—and our commitment to deliver high-quality products that make life beautiful has continued for over 130 years.
Making Life Beautiful
The Japanese word "kirei" describes something that is clean, well-ordered, and beautiful all at once. It expresses our mission and what we desire to create in the world—products and services that care for the needs of our consumers while respecting the planet. Learn more about our philosophy and how we aim to inspire a more beautiful life for all.
Purpose-Driven Brands
We use the power of our brands to positively contribute to society and educate and empower our consumers to live healthier, more sustainable lifestyles. From zero-waste packaging to social impact, we want to create a better world for the people who use our products and the communities we serve.
Committed To People & The Planet
We know that today, it’s no longer enough to just prioritize the needs of people. We must prioritize the needs of our planet, too. Ensuring those that we serve can enjoy products which work for them, work for society, and work for the planet – without compromise.